Rocket Companies (NYSE: RKT) announced that its Redfin division has teamed with Lady Gaga for its first commercial to be aired during a Super Bowl broadcast.
The upcoming 60-second advertisement features the Grammy-winning star reimagining “Won’t You Be My Neighbor?”, the theme song for the beloved television series “Mister Rogers’ Neighborhood.” Redfin posted a behind-the-scenes video on the creation of the commercial, which will premiere on Feb. 8 during Super Bowl LX.
“This campaign was created with a deep sense of purpose and a belief in what brings people together,” said Jonathan Mildenhall, chief marketing officer at Rocket Companies. “America is at its best when we are neighborly, when we look out for one another and feel connected to the people around us. This work is about reviving belief in the American Dream and reminding people that finding a home and a community is still possible.”
