Zillow Group (NASDAQ: Z, ZG) announced that its Zillow Preview listings will be available as Realtor.com Preview listings on Realtor.com beginning this summer.
The collaboration does not require a special login by users or either platform, and no brokerage relationship is required for access. The companies noted their combined market share encompasses three-quarters of major portal visitors, according to March Comscore data.
The companies added that if a qualified Preview connection from either a Zillow Preview or Realtor.com Preview home results in a closed transaction through a qualified partner agent, the listing agent may receive a share of the revenue earned from that transaction, settled through their brokerage. This fee is paid through the collaboration and does not increase consumers’ or agents’ costs.
“The real estate market works best when every buyer has access to the same information — nothing hidden, nothing reserved for a select few. That’s Zillow’s core belief,” said Jeremy Wacksman, CEO of Zillow. “Zillow and Realtor.com both are committed to the same principle: sellers deserve maximum exposure from day one, and buyers deserve visibility into every home available to them. With this collaboration we’re not just expanding reach, we’re creating true seller choice while setting a new industry standard for what transparency in real estate actually looks like for buyers, sellers and agents.”
“For 30 years, Realtor.com has acted in the interests of the open marketplace, ensuring sellers free and ubiquitous promotion of their property and ensuring buyers can find any home, and the important information about that home, with nothing more than an internet connection,” said Damian Eales, CEO of Realtor.com. “Our preference is that all listings, including early marketing listings, flow through the MLS and reach the widest possible audience for the benefit of both sellers and buyers. But where MLSs don’t yet offer a Coming Soon status, or where brokers choose to syndicate their preview listings directly, we have a responsibility to display those listings as broadly as possible.”
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