Redfin has joined the movement to pre-market listings with the launch of its Redfin Early Access, a new search category featuring homes that are only on Redfin, plus pre-market listings from Compass International Holdings’ portfolio of brands.
The Seattle-based brokerage said Redfin Early Access was designed to help buyers enjoy an early look at homes that aren’t listed elsewhere while helping sellers test pricing and demand before a broader market debut. Redfin Early Access listings get premium placement in search results and are denoted by special icons, so users know when a home is unique to Redfin.
“A lot of homeowners want to sell, but are not ready to commit to full exposure,” said Redfin Chief of Real Estate Services Jason Aleem. “Giving sellers more control over how they enter the market gives them more confidence. Redfin Early Access lets sellers test the market before going all-in, while giving buyers a first look at homes they won’t find on other major sites. That’s good for sellers, good for buyers and good for a housing market that desperately needs more inventory.”
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