Source: Realty Biz News —
There are many factors that can differentiate one estate agent supplier from the next, so to find clients within estate agencies, it’s best to communicate the benefits of your service/product to the right audience.
What is your area of expertise?
It is rare for estate agents to provide a full range of supporting services and products, especially for smaller, independent agencies.
Your goal in reaching out to potential customers is to make sure you only reach out to those prospective buyers who are most likely to benefit from your services.
To find your niche and get estate agents’ attention, you need to figure out where your services fit into specific fields. That way you can compile or purchase a list of estate agents that focuses on the types of agencies that either already uses a service like yours – or could benefit from it.
Listed below are a few typical real estate suppliers:
- Building and renovation project managers
- Architects, who design structures and layouts
- Real estate interior designers
- Facility managers, who are responsible for keeping buildings running smoothly on a daily basis
- Property managers, who monitor properties and space within shared buildings, and market their availability
- Removal companies and storage facilities
- Maintenance companies and workers, such as plumbers and electricians
Get to know your competitors
The next step is to research your competitors. Knowing what works and doesn’t work in your market will help you make better decisions.
Look at how local businesses within your niche market their services. You are not trying to replicate their successes but rather pinpoint their limitations. Knowing your competitors is essential to outperforming them.
