Share this article!

Brick-and-mortar retail is under siege from e-commerce — an ongoing trend over the past few years that has been accelerated by the COVID-19 pandemic. E-commerce as a share of all U.S. retail sales is now at 14%, up 300 basis points from its level at the end of 2019. 

The transition to e-commerce dates to the early days of the new millennium, and its share of all sales is likely to exceed 20% within the next few years. Amazon has led this shift, but many big-box stores and even niche retailers have made their online footprint a priority in recent years.