Source: Inman —
For many agents specializing in luxury homes, apps and tools are essential for streamlining workflows and ensuring high-quality client services. But it’s important for real estate professionals not to let them drain their time and attention.
“It seems each day there are multiple, new-to-market digital systems, which take time to research and determine if their benefits outweigh those of existing systems,” says Deborah Pirro, Licensed Real Estate Salesperson at Daniel Gale Sotheby’s International Realty. “Honestly, I’m finding quite a bit of redundancy.”
She notes that the convenience of the iPhone can be a blessing and a curse. “I may open it to check email and become completely distracted with marketing emails, notifications of open houses, a new listing — all of which are important, but not an immediate priority.”
It’s an experience shared by many agents, including Casey Joiner, Real Estate Professional with Scenic Sotheby’s International Realty. “Digital tools are great and have helped me transform my scheduling, but I really think having everything on your phone can be an easy distraction,” he says. “I find that opening my phone and seeing ten apps can lead me down a rabbit hole.”
His solution? “I went back to putting my daily task list in my journal.”
Build motivation, momentum, and mental acuity
Taking an analog approach is a powerful way to focus the mind, reconnect with the body, and devote full attention to the details of a particular client or task. For many, it also fuels creativity and helps them process and retain more information.
