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If you were looking to get into the technology industry ten years ago, chances were high that you would have had to relocate to one of the sector’s traditional hotbeds: the San Francisco Bay Area, Seattle, Los Angeles and New York. And while those hubs remain home to an outsized fraction of the industry’s employment today, decentralization in tech has led to more opportunities in cities with more nascent scenes, and it’s leading to an ongoing shift in the office real estate landscape, according to Marcus & Millichap.

Over the past decade, metros like Atlanta, Austin, Denver and Orlando have seen rapid growth in tech hiring. The COVID-19 pandemic, the subsequent work-from-home revolution and the worker exodus from pricey coastal gateways to more affordable cities further exacerbated the tech migration, pulling in even smaller tech markets like Charlotte, Nashville and San Antonio, as well as cities with large colleges like Tucson and Raleigh-Durham.

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