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Personal branding and building ‘digital real estate’ offers the ability to showcase your expertise, diversify your experience and increase your value, according to speakers at the Ending Physician Burnout Global Summit.

“Social media and the online digital space are a solution for burnt out health care professionals in things like personal branding,” Dana Corriel, MD, board certified internist, said. “Personal branding can, when done correctly, increase your worth offline when you build up content that showcases that you’re an expert in something – you can come to the negotiating table and know that you’re worth more.”