Climbing the digital property ladder: Helping real estate brands move with the times

Source: Marketing Week — 

A friend recently told me: “I’m only looking for flats in this postcode, because you can get Deliveroo.”

This tongue-in-cheek comment holds more than a grain of truth. The pandemic has fundamentally changed people’s attitude towards their homes, and technology is fuelling the transformation.

The result? Adaptability, multifunctional space and lifestyle choice are replacing kitchens and driveways as priorities for purchasers who are ‘moving with the times’ rather than on the lookout for ‘a home for life’.​