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Eric Trump has announced plans for a new project that will tokenize real estate project with World Liberty Financial, a company that he co-founded, and its stablecoin USD1.

In an interview with CoinDesk, Trump said this endeavor would offer fractional ownership in the Trump Organization real estate portfolio to the public; Trump is the executive vice president in his family’s real estate business.

While specific details of the project were not disclosed, Trump said he envisioned offering micro-shares in “high-profile properties” directly to retail investors as an alternative financing route. He noted this could potentially require as little as $1,000 for a partial ownership of a property, with extra benefits including hotel perks or exclusive access.

“If I decided to build a hotel in Washington, DC or in Dubai or in New York, why do I have to go out using Deutsche Bank?” he said. “Why can’t I go out to the masses?”

Zach Witkoff, another WLFI co-founder, raised similar plans earlier this month at the Token2049 event in Singapore. Trump added, “We are working on it as it pertains to one specific building that I’m doing right now. I think it’s going to be absolutely incredible.”

Photo by Xuthoria / Wikimedia Commons