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Vice President Kamala Harris has begun an advertising campaign to highlight her pledge to build 3 million new homes over four years if she is elected president.

The Associated Press reported the Democratic presidential nominee’s campaign is now airing a minute-long advertisement with Harris recalling how she grew up in rental housing while her mother saved for a decade to afford a home purchase. The advertisement is now on Harris’ X (formerly Twitter) page and is being broadcast in swing states including Arizona and Nevada. The campaign is also planning “housing affordability” events in several swing states, although the details of those events have yet to be announced.

“Vice President Harris knows we need to do more to address our housing crisis and that’s why she has a plan to end the housing shortage,” said Dan Kanninen, the campaign’s battleground states director, adding a Harris presidency will crack down on “corporate landlords and Wall Street banks hiking up rents and housing costs.”

Housing has been a thorny issue for the Harris campaign, with home prices reaching record highs and affordable homeownership opportunities have dwindled during the Biden-Harris administration. Harris has not offered a specific budget on how much it would cost to build 3 million new homes or where these properties would be based. She has also yet to identify the “corporate landlords and Wall Street banks” that she would target, nor has she explained why none of these entities were prosecuting during the past three-and-a-half years while she was vice president.

Booking.com

Photo: Gage Skidmore / Flickr Creative Commons

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