Toronto-headquartered HomeEquity Bank has hired longtime journalist and broadcaster Peter Mansbridge as a strategic communications consultant.
According to the bank, Mansbridge will be part of a campaign focused on the CHIP Reverse Mortgage. In a new campaign that began earlier this week, Mansbridge playfully answers questions about retirement by highlighting the many opportunities retirement can bring.
“I’ve made a career challenging the status quo by asking the right questions, and I’ve recently become quite familiar with the word ‘retirement,’” said Mansbridge. “For many people, circumstances have changed. Most Canadians prefer to age in their homes. As home values have increased, this product can give people more choices than ever before – including to leave funds to their heirs, to continue to live in their homes, to afford the support they may need over time, and to enjoy the travel or other pursuits they care about.”
“People aged 55 and above will account for a third of Canada’s population by the end of 2024, leaving many with questions about what the future of retirement looks like,” said Steve Ranson, president and CEO, HomeEquity Bank. “As Peter says, retirement can be whatever you choose to make it. We want to give more Canadians the tools to have these conversations and consider all their options so they can retire on their terms.”
From 1988 to 2017, Mansbridge was the chief correspondent for CBC News and anchor of “The National,” CBC Television’s flagship nightly newscast. Mansbridge previously worked with HomeEquity Bank for a video series where he interviewed Ranson and Executive Vice President Yvonne Ziomecki-Fisher about reverse mortgages, aging in place and different methods of affording retirement at home.
