Source: RisMedia —
If it’s true that we’re only as strong as our weakest link, then having a superior team isn’t just helpful—it’s essential. And that’s especially true in today’s competitive real estate landscape, where recruiting reliable, motivated agents is crucial for any good brokerage.
How to expand your real estate brokerage
In the new year, here’s how to be successful in finding (and securing) top talent:
1. Be seen
Just like companies can’t forgo a proper marketing plan in the hopes that customers will find them, the same is true for great candidates—you’ve got to go where they are.
For pre-licensed and in-school candidates higher up the funnel, place ads on sites like ZipRecruiter or Indeed, not just on social media platforms. Ultimately, it all comes down to targeting. Pointing candidates toward the right licensing school (psst, we know a good one) and staying in touch ensures a future interview once they receive certification.
