Keller Williams (KW), a global real estate franchise, announces continued worldwide expansion into Germany.
“In 2013, we first set forth with our vision to expand outside of the U.S. and Canada,” said Gary Keller, executive chairman, KW. “And today, we’re excited to report the demand is only growing increasingly stronger for our agent-centric culture, models, systems, training and technology.”
As of Jan. 31, Keller Williams Worldwide (KWW), the international division of KW, has more than 18,000 agents outside U.S. and Canada, up 20.5 percent from the end of January 2021.
“Ten years since the launch of KWW, our continued rapid pace of multinational growth showcases how entrepreneurs globally are thriving at Keller Williams,” said William E. Soteroff, president of KWW. “Today, we’re excited to announce our expansion into Germany, our 18th master franchise in Europe.”
Led by Regional Operating Principal Swen Nicolaus, KW Germany is currently initializing operations.
For more than 20 years, Nicolaus has held leadership positions in real estate and finance. He recently served as the chief capital officer of Molo Finance, a digital mortgage bank. He also held management roles at J.P. Morgan, Deutsche Bank, and Funding Circle, a small business lending platform.
“With Swen, we have found an ideal partner who will implement our proven systems and models, world-class training and the robust benefits of Command—our smart, multilingual CRM-plus solution to grow real estate businesses across Germany,” said Soteroff.
In Q2 ‘23, KW Germany is expected to open its first market center. The brand has an initial focus of opening locations across the top seven real estate markets of Germany.
As of Jan. 31, KW has 160 market centers and 4,806 agents across Europe. The other 17 KW European master franchises are the United Kingdom, Portugal, Spain, France, Monaco, Poland, Greece, Czech Republic, Romania, Belgium, Luxembourg, Ireland, Italy, Slovenia, Serbia, Albania, and Switzerland.
KWW is currently exploring further expansion opportunities across Africa, Central and South America, Central and Eastern Europe, and throughout Asia.
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