As I begin my journey as the Editor in Chief of Weekly Real Estate News, I find myself thinking back to the beginning of my career as a writer. Truth be told, I hated writing when I was growing up. I found it to be tedious and boring, and I did not think anyone cared about what I had to say. I wanted to be an astronaut when I was a kid, but when I found out that it involved a ton of math, I decided that going into space just wasn’t worth it. I dabbled in journalism in high school, first as a reporter for our little TV station, before taking on the role of Lead Producer. I enjoyed telling stories and sharing them with others, but I did not think I would ever make a career out of it. Like most teenagers, I had no clue who I wanted to be when I grew up.
So, how did a dorky kid from Western Colorado who hated writing end up as the Editor in Chief of WRE News? Look no further than the Denver Broncos!
It is funny that I can pinpoint the exact moment that set me on the path to becoming a writer. I have been a diehard Broncos fan for as long as I can remember and am often the person screaming at my TV and pacing back and forth during games. When I left Colorado after high school to join the Army, I continued to root for my home team no matter which state I was living in (and I have lived all over this great nation!), but I was alone in my adoration.
That all changed when I joined Twitter in 2008 and I became a keyboard coach for the Broncos. Yes, I was that annoying person who live tweeted during every game. Over the course of two years, my following on Twitter grew with every fumble, every interception, every touchdown. In 2014, my tweets caught the attention of NFL Female, a website that was dedicated to the hardcore female NFL fan. Every article on the site was written by women, from the perspective of women, and the founder needed a Broncos beat writer. Of course, I had to say yes!
What I loved about NFL Female was that we were encouraged to not only share game day stats and replays (which you can find on any sports site), but to share the deeper and more emotional aspects of game play. I wrote for NFL Female for several years and had the pleasure of attending a few Broncos games as a member of the press. Meeting Von Miller and asking him a question during the post-game conference was a dream come true for me, and it is a special moment I will carry with me forever.
As I became more confident in my voice and my writing, I was approached by Mortgage Women Magazine in 2016 to provide content. Fast forward to 2019, and I was given the amazing opportunity to take over as managing editor. At this point, I had been in the mortgage industry for nearly ten years and was developing a name for myself as a woman who was authentic and transparent. I was also called a “rare bird”- a mortgage professional who was an expert but could also write content that spoke to virtually any audience. As a first-generation college graduate and mother of four children, I knew that this opportunity to be the voice of all women in mortgage was not something I could pass up—or take lightly.
And now, here I am. Four years and two editor positions later, and I am now tasked with the unique challenge of leading the charge for WRE News. When Rick Grant and John Stevens approached me for this role, I had just been laid off from yet another mortgage job and was starting to think my love affair with real estate was ending abruptly. You see, I love this business with my whole heart, but that love was not easily returned by the companies I have worked for. It was at this moment that I realized I had an opportunity to stay in this business and truly control my own destiny, so I did something that is totally out of character and said “sure, I will be a full-time writer!”
So, why WRE News? It is simple, really. I am being given autonomy to build something truly special. WREN isn’t just a syndicate of real estate news that has a readership of over 1 million real estate professionals. Our long-term strategy is to shatter the status quo of “soft news,” and to create a compendium of hard-hitting articles that will help our readers make smart and savvy business decisions. The goal is to create one place where any real estate professional (agents, brokers, mortgage, etc.) can come to and find nuggets of useful information that is current, relevant, and impactful.
Do I have a selfish reason for joining WRE News? Of course, I do, but possibly my reasons extend beyond what I desire. I firmly believe in the American dream of home ownership for everyone, and I also believe that there are several ways to achieve that dream. From straight ownership, buyer education, focusing on the underserved with affordable housing options, to joint ventures that combine the expertise of real estate and financing, it will take a village to change the narrative on financial independence through homeownership.
And that is why I am so excited about taking on this role with WRE News. Our platform can bring throngs of other passionate people into the fold to combine our ideas for the betterment of the real estate ecosystem. When I was asked what my top priority will be as I go into this new role, I simply said, “my priority continues to be speaking truth to what we need to make this industry better and to make homeownership available to all.” I will make this commitment to our readers that I will tell the stories that need to be told to effect positive change and open doors for those who can’t open them on their own.
Leora, WELCOME ! I to am a die hard Denver Broncos fan and I am truly looking forward to this coming year to erase this past seasons disappoinment.
I look forward to reading your insights and will tag your name to track what you publish.
I’m rather new to real estate, 3 years. I got in just before the market took off having transitioned from a 31 year carrer in healthcare. My regret, I didn’t make the transition sooner.
Almost everyone who I spoke with, thought I was making it big due to everything going on as the market took off. I did have small success and continue to work on establishing myself as the professional go-to person who is truly focused on helping you achieve the American Dream of homeownership.
I’l love to see you report on the massive amount of companies that want to take my money and help me establish a webpage and following to improve my referrals. For every second of the day, there is a company. The ones I’ve taken time to talk with, they leave me with the “used car sales” feeling. To say the least, it is difficult to evaluate which ones are quality and which are not.
Having editorial on these would at least help in making decisions on where to spend my hard earned money.
All My Best !
Hello, Eric! Thank you so much for the kind words and the warm welcome. It is good to know I am not alone in being frustrated with the Broncos. I think we gave away the farm for Wilson and it will take us years to recover. Our new HC is…. well, I will just let that one go. 🙂
I love your feedback about your experience as a relatively new real estate agent and your idea about a new editorial piece. I would love to get additional insight from you, so please feel free to reach out to me at email@example.com and we can have a deeper discussion about your frustrations with the companies that you have dealt with.
Dear Editor Leora,
Hmm has a nice ring to it …
I look forward to seeing your style emerge in future articles. I just wanted to share my concern about the emergence of Realtor support software packages and online organizations that purport to expand our world of real estate opportunities and better serve our customers. I feel conflicted because of my oath to protect the information of my clients and insure parties I share this information with can keep it secure.
If I allow access to listing and client info to the online companies like: Zillow, Redfin, or one of the plethora of lead generating orgs.. I can’t in good conscience state my clients information will be secure at any level.
Additionally they have already demonstrated they intend to become more than a partner in real estate business but to step in-between me and my local market clients. Zillow as an example…
So I feel what today is presented as a marketing ad or lead generation partner will tomorrow be an online data selling competitor to our life’s ambition to serve our friends and community families.
We as realtors gave our client and market data away free and willingly to our future competitor?
I hope that on occasion you may look at the big picture of our obligation to protect our clients data and embrace our personal relationships with our clients and think hard about bringing in a stranger to make something easier?
All the best…Regards,
Hello, Michael! Thank you so much for your candid and transparent remarks. I have heard similar concerns from other real estate professionals in recent years with the emergence of iBuyers, and I definitely think it is important to dig deeper into how their presence can impact the ecosystem at large. I would love to hear more about your thoughts, so I encourage you to shoot me an email at firstname.lastname@example.org so we can connect. Thank you again for your feedback and your support!