Lowe’s Companies, Inc. (NYSE: LOW) has rolled out the Lowe’s Creator Network, a new initiative designed to help online influencers share their project-driven stories.
Among the first creators to join this new initiative is Jimmy Donaldson, better known to his millions of online video fans as MrBeast. According to the company, Lowe’s and MrBeast are curating a dedicated storefront on Lowes.com where fans of the online icon can shop his favorite materials, tools and DIY projects.
The Lowe’s Creator Network features a multi-tiered system that offers competitive commissions and customizable storefronts linked directly to Lowes.com. Members of the Creator Network can also gain access to product samples, training resources and opportunities to help grow their businesses and connect with their audiences. As they advance within the network, creators will also be able to receive project funding, long-term sponsorships, and exclusive access to events like the annual Lowe’s Creator Summit.
In a statement, the company added that its “Creator Network deepens Lowe’s connection with Millennial and Gen Z audiences, generations who turn to creators for inspiration, authenticity and trusted advice.” Lowe’s also signed an exclusive partnership to build the next iteration of BeastCity for the second season of “Beast Games,” MrBeast’s popular series on Amazon Prime Video.
“Driving preference and engagement with the Lowe’s brand by tapping into creators with varying levels of followers is a key priority for Lowe’s as we look to gain relevance with younger generations while increasing digital engagement,” said Jen Wilson, chief marketing officer at Lowe’s. “We couldn’t be more excited to welcome MrBeast to our network along with other recognizable names like DadSocial and Chris Loves Julia. These are exciting names in the world of influencers and now they’ll be DIYing with Lowe’s across their social channels.”
Photo courtesy of MrBeast’s Instagram page
