The Real Brokerage Inc. (NASDAQ: REAX) announced that Showcase Real Estate, an independent brokerage serving Northern California’s agricultural heartland, has joined the company under its Private Label program.
Founded in 2018 in Yuba City by Donna Phelan, Showcase Real Estate employs 45 agents who serve a seven-county region. The company generated 267 transactions totaling $115 million in sales volume over the past 12 months.
“Donna is exactly the kind of leader we love to partner with at Real,” Tamir Poleg, chairman and CEO of Real said. “She’s entrepreneurial and deeply committed to her agents and her community. Showcase brings not only exceptional market knowledge, but also a strong internal culture and deep roots in the region.”
Real’s Private Label program offers boutique and independent brokerages the ability to maintain and grow their established local brand while leveraging Real’s AI-driven technology, agent-first philosophy and national platform.
“What drew us to Real is its belief in putting agents first and empowering them to grow. The Private Label program was the perfect solution for Showcase Real Estate, a well-established brand of 47 years in our area,” Phelan said. “We’ve spent years building something truly special with Showcase, and Real gives us the tools, support and flexibility to make that vision even bigger. I believe joining Real will add value and efficiency to our agents’ businesses and help them succeed like never before.”
