Source: Realty Biz News —
Are you considering podcast marketing as a real estate agent but aren’t sure if it’ll be effective? Almost 90% of podcast listeners believe ads they hear on a podcast are effective. Moreover, over 55% of listeners have purchased something after listening to an ad.
The bottom line? If you’re a real estate agent looking to take your business to the next level, podcast marketing could be just what you need. It’s an increasingly popular tool for reaching prospective clients and growing relationships with individuals in the industry.
Read on as we explore three key ways podcast marketing can benefit real estate agents and give advice on how to get started.
What Is Podcast Marketing?
Podcast marketing is the process of creating podcast content to draw in a target audience and encourage them to buy or invest in a product. Unlike other forms of advertisement, podcast marketing focuses on the personal connection between a brand and the listener by providing engaging conversations and interviews with experts about various topics.
Plus, podcasts allow listeners worldwide access insights into products and services that otherwise wouldn’t be available, making podcasting one of the most successful types of marketing. And finally, the podcast market is growing at an astounding rate, making podcast marketing an attractive option for real estate agents who want to connect more deeply with their customers.
However, making a podcast isn’t the only option. You can also rely on podcast ads.
Podcast Ads
With podcast ads, connecting with your desired audience is very easy and cost-effective. Namely, they give real estate professionals access to an established market of listeners. However, you also get the bonus of having these listeners pay extra attention, as podcast ads are audio-based. In this context, you’re reaching people who are already engaged.
The personal and creative aspect of podcast ads makes them stand out compared to other advertising types. This allows real estate agents like yourself to entice customers in new ways. Plus, did we mention how cost-effective they are?
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