Most Recent Articles About Real Estate Tools
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A Phil Hall Op-Ed: Does Postcard Marketing Work for Realtors?
Has real estate marketing become so heavily ingrained with SEO, Instagram videos, Facebook and Google advertising, and TikTok antics that postcard marketing seems antiquated? Continue Reading A Phil Hall Op-Ed: Does Postcard Marketing Work for Realtors?
Smart Capital Center Rolls Out AI-Powered Fraud Alerts Solution
Fraud Alerts uses an AI-driven framework that continuously analyzes property-level documentation. Continue Reading Smart Capital Center Rolls Out AI-Powered Fraud Alerts Solution
Additional Reading: Realtor Tools & Insights
Houston Realtors Drop Plan to Include Flood Risk Data in Listings
The Federal Emergency Management Agency’s official flood maps to assess risk in Texas’ Harris County have not been updated since 2007. Continue Reading Houston Realtors Drop Plan to Include Flood Risk Data in Listings
Bright MLS Hires Rajeev Sajja as Chief Artificial Intelligence Officer
Sajja most recently served as senior vice president of digital marketing and innovation at Berkshire Hathaway HomeServices Fox & Roach Realtors in Devon, Pennsylvania. Continue Reading Bright MLS Hires Rajeev Sajja as Chief Artificial Intelligence Officer
Realtor.com Collaborates with MLSs on New Home Search Platform
The platform is now live for all 20,000-plus subscribers of Canopy MLS in Charlotte, North Carolina. Continue Reading Realtor.com Collaborates with MLSs on New Home Search Platform
NAR Debuts ‘Right by You’ Advertising Campaign
NAR stated the campaign marks a shift in its creative strategy from the agent-centric “Who We R” campaign. Continue Reading NAR Debuts ‘Right by You’ Advertising Campaign
Tech Trends: The Latest AI Developments in the Real Estate Industry
New developments in the use of AI in the real estate industry. Continue Reading Tech Trends: The Latest AI Developments in the Real Estate Industry
Ex-Zillow Executives Launch HouseWhisper, AI-Powered Assistant for Real Estate Professionals
HouseWhisper has been in beta for about eight months and is already used by over 4,000 agents nationwide. Continue Reading Ex-Zillow Executives Launch HouseWhisper, AI-Powered Assistant for Real Estate Professionals
Home Selling Fintech Orchard Expands into Phoenix and Nashville Markets
“Orchard enables homeowners to meet their goals and get the best sale outcome,” said CEO Court Cunningham. Continue Reading Home Selling Fintech Orchard Expands into Phoenix and Nashville Markets
Final Offer Acquires Off-Market Listing Resource Private Collection
The financial terms of the deal were not disclosed. Continue Reading Final Offer Acquires Off-Market Listing Resource Private Collection
PennyMac Premieres ‘Bring It Home’ Video Series for New Homeowners
The first installment of the series will feature 20 short videos. Continue Reading PennyMac Premieres ‘Bring It Home’ Video Series for New Homeowners
Liam Neeson Starring in an Australian Real Estate Listing Video
The Oscar-nominated actor spoofed his iconic role in the thriller “Taken.” Continue Reading Liam Neeson Starring in an Australian Real Estate Listing Video
Texas-Based MLS to Enable Non-Realtor Access
NAR did not immediately comment on Unlock MLS’ announcement. Continue Reading Texas-Based MLS to Enable Non-Realtor Access
Georgia MLS in Data Access Partnership with 12 Local MLSs
The new partnership connects more than 55,000 agents to the largest inventory of properties in the state under one shared system. Continue Reading Georgia MLS in Data Access Partnership with 12 Local MLSs
American Real Estate Association Establishes First Local Chapter
NYRAC promotes itself on its website as an advocate for the “fundamental improvements in how we conduct business.” Continue Reading American Real Estate Association Establishes First Local Chapter
