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Rethinking real estate: The benefits of workforce segmentation

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The pandemic has radically altered the way people think about and use physical space. As many people return to the office, how can organizations rethink their use of real estate in order to effectively balance business goals with employee experience?

Sara Konstand, a workplace strategy manager, and DeJeana Chappell, workplace strategy leader, both within EY’s Strategy & Transactions Corporate Real Estate group, will aim to answer this question during their session at the upcoming AICPA Construction and Real Estate Conference in Las Vegas, which will be held Dec. 6-8, both online and in person.

Their presentation will focus on why workforce segmentation, or understanding employees at a granular level and categorizing them into distinct groups, plays an important role in connecting workplace demand to supply and enables leaders to make informed real estate decisions.

 

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