Detroit-headquartered Rocket Companies (NYSE: RKT) has signed Toronto-based Viral Nation as its first Social Media Agency of Record.
The new contract follows the success of Rocket’s “Own the Dream” campaign that debuted earlier this year as an advertisement seen during the Super Bowl telecast. According to a statement issued by the companies, the “message was amplified by Viral Nation’s strategic social campaigns, which drove 247 million views nationwide and sparked genuine conversations across all platforms.”
The companies added Viral Nation will highlight “real client stories, influencer ambassador programs, and dynamic community management” in its social media market on behalf of Rocket.
“Rocket’s mission to redefine homeownership inspires us to build a social movement that empowers every American to envision themselves on this journey,” said Joe Gagliese, CEO and co-founder of Viral Nation. “Rocket is more than a financial services company; it’s a culturally influential brand, authentically leading and shaping the communities it serves.”
