Share this article!

In an effort to boost its revenue, real estate listings giant Zillow Group Inc. started a home-flipping business that it believed would create an alternative revenue stream to just marketing properties online.

That strategy didn’t last long after Zillow lost a ton of advertising revenue from agents and agencies who saw it as a competitor.

Amid a slumping market, real estate agencies are expanding beyond their purview to find alternative revenue streams as rising interest rates result in plummeting home sales.

For example, agency franchise giant Keller Wiliams Realty is training some of its 190,000 agents in 1,100 offices around the world to provide real estate planning and wealth management services to their customers.

 

Reset password

Enter your email address and we will send you a link to change your password.

Get started with your account

to save your favorite homes and more

Sign up with email

Get started with your account

to save your favorite homes and more

By clicking the «SIGN UP» button you agree to the Terms of Use and Privacy Policy

Create an agent account

Manage your listings, profile and more

By clicking the «SIGN UP» button you agree to the Terms of Use and Privacy Policy

Create an agent account

Manage your listings, profile and more

Sign up with email