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Zillow Unveils New Marketing Campaign

Zillow Unveils New Marketing Campaign

by Phil Hall | Jan 29, 2026 | News/Current Events, Real Estate News, U.S. Housing Market, WRE News Exclusive

Zillow Group (NASDAQ: Z, ZG) is rolling out “Someday Starts Today,” its latest national marketing campaign. Debuting on Feb. 1 during the telecast of the Grammy Awards on CBS and Paramount+, the campaign features a 30-second and 15-second promotion that...
MegPrime and Megatel Homes Debut Digital Rewards Program for Buyers and Brokers

MegPrime and Megatel Homes Debut Digital Rewards Program for Buyers and Brokers

by Phil Hall | Jan 28, 2026 | News/Current Events, Real Estate News, U.S. Housing Market, WRE News Exclusive

MegPrime, a financial technology platform, has partnered with the developer and builder Megatel Homes on a digital rewards program designed to help lower housing costs. According to the companies, the program will enable homebuyers who purchase a Megatel Home property...

New Data Reports Find Continuation of Mild Home Price Acceleration

by Phil Hall | Jan 27, 2026 | News/Current Events, Real Estate News, U.S. Housing Market, WRE News Exclusive

Two new data reports tracking the housing market in November have recorded a mild but continued home price acceleration. The S&P Cotality Case-Shiller U.S. National Home Price NSA Index reported a 1.4% annual gain in November, in line with the previous month. The...
Number of Down Payment Assistance Programs in Q4 2025 Up 6% Year-Over-Year

Number of Down Payment Assistance Programs in Q4 2025 Up 6% Year-Over-Year

by Phil Hall | Jan 26, 2026 | News/Current Events, Real Estate News, U.S. Housing Market, WRE News Exclusive

A total of 2,619 down payment programs were active during the fourth quarter of 2025, according to a new data report from Down Payment Resource (DPR). While the total count is five programs fewer than during the third quarter, it is also 6% greater than the 2,466...
Trump Rejects Idea of Using 401(k) Funds for Homebuying Down Payment

Trump Rejects Idea of Using 401(k) Funds for Homebuying Down Payment

by Phil Hall | Jan 23, 2026 | News/Current Events, Real Estate News, WRE News Exclusive

President Trump is rejecting a proposal raised by his administration that would have enabled homebuyers to use money from their 401(k) accounts to finance down payments. The Hill reports National Economic Council Director Kevin Hassett previewed the proposal last week...
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