Zillow Group (NASDAQ: Z, ZG) is rolling out “Someday Starts Today,” its latest national marketing campaign.
Debuting on Feb. 1 during the telecast of the Grammy Awards on CBS and Paramount+, the campaign features a 30-second and 15-second promotion that trace the homebuying journey from idea to closing. Florence + the Machine’s “You’ve Got the Love” is featured on the soundtrack of the promotions, which were developed in partnership with 72andSunny.
“Everyone’s home journey looks different, but progress is what moves it forward,” said Beverly W. Jackson, vice president of brand and product marketing at Zillow. “‘Someday Starts Today’ reflects our commitment to meet people where they are and recognize every step forward, because even small progress matters.”
Zillow plans to extend the campaign throughout the year, with the “Someday Starts Today” tagline defining the initiative.
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