The National Association of Realtors (NAR) has premiered “More Than Opening Doors,” a consumer-facing marketing campaign under its strategic platform Right by You. Directed by Sophia Ray of Academy Films, the new multimedia campaign was developed in partnership with...
A Phil Hall Op-Ed: The legendary showman PT Barnum is credited with the saying “There’s no such thing as bad publicity.” Having run my own New York City-based public relations agency for 10 years, I would amend that remark to read as follows: “There is no such...
Realtor.com has recruited country music and sitcom star Reba McIntire for a new marketing campaign dubbed “Nearly Home.” According to the company, the campaign will offer a “series of sitcom-inspired ads which will be the biggest real estate campaign of...
Rocket Companies (NYSE: RKT) tapped into yesterday’s Super Bowl LIX broadcast to debut its “Own the Dream” integrated marketing campaign. The Detroit-headquartered company premiered the campaign with a 60-second commercial during the game’s second quarter. Using the...
Pending Home Sales Slide to Nearly Three-Year Low as Buyers Pull Back
