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Realtor.com has recruited country music and sitcom star Reba McIntire for a new marketing campaign dubbed “Nearly Home.”

According to the company, the campaign will offer a “series of sitcom-inspired ads which will be the biggest real estate campaign of the year.” The first episode of this campaign, called “The One Without the Break-Up,” finds a young couple squabbling over their need for “more space,” with McIntire offering her input to guide the couple’s homebuying experience with tools from Realtor.com.

This campaign will run across TV, digital and social and features a sponsorship of the 60th Academy of Country Music Awards streaming live on Prime Video on May 8 which is hosted by McIntire. This new endeavor was developed by GSD&M in collaboration with Talent Partnership Advisors, who secured McEntire as the campaign’s featured talent.

“With this campaign, our goal is to make home search feel more human, more hopeful and less overwhelming—especially for a generation of buyers who’ve been navigating a complex market,” said Mickey Neuberger, chief marketing officer at Realtor.com. “As the most trusted brand in real estate and the brand most trusted by real estate professionals, partnering with Reba McEntire was an easy choice. She’s got the trust, the charm and the boots-on-the-ground wisdom to bring a genuine sense of reassurance, and a little humor, to our message. She helps us remind people that finding a home shouldn’t feel impossible—it should feel like coming home.”