Tech Trends: As you plan your 2024 outreach strategy, don’t ignore video. Why? According to Brafton (https://www.brafton.com/) video marketing is powerful because it doesn’t take much effort for users to click and watch videos (especially if they’re short), meaning...
Tech Trends: As I mentioned a few columns back, I just started using Instagram to try and grow my business. Why? Although Facebook and TikTok remain the absolute leaders in the social media space, with 2.7 billion and 1.9 billion users in 2023, Instagram brings far...
A few weeks back I wrote about the power of using video in your marketing strategy. I hope that I made a compelling case. Today, I want to further this conversation by emphasizing that you need to have a YouTube presence. Why? Here’s why: Oberlo reports that according...
Don’t be like me – get on Instagram now if you aren’t on it already. You are probably thinking: Instagram is one of the world’s top social platforms, but just how many people use Instagram today? According to statistics from Data Reportal, “based on its global...
From the leave-no-stone-unturned school of marketing: The Walt Disney Co. (NYSE:DIS) is promoting its new “Haunted Mansion” movie by having the spooky residence listed on Zillow (NASDAQ:Z). “Only minutes from downtown New Orleans, just outside the city on a secluded...