Tech Trends: The key to thriving in any market is to differentiate. You must be better when compared to the guy next door. The way to do that is to become a true trusted advisor. A trusted advisor is “an individual or a company that works collaboratively with their clients as a strategic partner,” says George J. Wolf, Jr., managing director for New York at Aon. “Harnessing extensive knowledge and experience, trusted advisors provide advice and guidance tailored to a firm’s needs and objectives over time.
“A relationship with a truly trusted advisor evolves organically as confidence builds over time,” he points out. “With an external and agnostic perspective, trusted advisors can identify barriers and evaluate potential solutions in guiding the firm toward future growth and success.” So, how do you become a trusted advisor? A new technology partnership has been formed to help users accomplish this goal.
Users of BHR’s RealReports extensive home intelligence reports will see their industry IQ jump a few points with the addition of Plunk’s AI-powered market analytics. The idea behind the partnership is to make the user the trusted advisor that everyone turns to for all their financial needs.
RealReports (https://bhr.fyi/) provide comprehensive data for any home in the U.S., enabling the user to streamline all research and diligence, make informed decisions, reduce risk, and stay ahead of the competition. RealReports aggregate dozens of data sources so the user never overpays for multiple data providers again.
Plunk (www.getplunk.com) is bringing advanced analytics and unique data to residential real estate for more confident investing in the largest asset class in the world. Harnessing the power of Artificial Intelligence, computer vision and deep learning, Plunk delivers real-time insights into home valuation, risk assessment and remodeling analysis through its SaaS platform.
The BHR and Plunk partnership was formed to allow agents to weave better sales stories, and this is only the latest handshake Plunk has made in an effort to expand its reach. The firm has connected its API to a number of industry players, including Milestones, Xome, Union Street Media, Realforce and others, including Southern California’s MLS.
David Bluhm, Plunk co-founder and president, told WRE News prior that he sees Plunk as “the place people go to in order to find out anything they might need to know as it pertains to the real estate market.” His goal is to do more integrations that further expand the offering’s value and reach. This partnership is proof that Plunk is executing on what it told us was to come.
Interest rates are over 7% and are likely to remain high. The days of business just coming in the door with you having to do nothing are gone. It’s a new world as compared to recent history. Those that use technology like that provided by this unique partnership will have an edge that they can use to demonstrate that they deserve to win new business. We all have to prove ourselves to succeed, using smart technology just makes achieving that goal a bit easier.
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