Demand for homes has soared, pushing prices up to record levels
. Competition is so intense that homes are selling in record time
, with multiple bids and all-cash offers
Last year, a Zillow survey
showed that 36% of buyers would even purchase a property sight unseen. But despite all the desperate buyers willing to skip the in-person showing, most people still expect to actually see a home first.
During the height of the pandemic, real estate agents across the country discovered that social media platform TikTok was an ideal way to safely show prospective buyers homes. Now, some are saying the video app has revolutionized the way they sell real estate — and it is here to stay.