Zillow (NASDAQ: Z, ZG) has announced it is enacting the National Association of Realtors’ (NAR) Clear Cooperation Policy with “new standards for listing transparency” that bans private listings from its platform.
According to the Seattle-headquartered company, the new policy mandates that listings which are publicly marketed in any platform, including social media postings, must be in the MLS and published on Zillow, as well as other sites that receive MLS feeds. Zillow stated it would not publish listings that fail to meet those standards.
eXp Realty (NASDAQ: EXPI) has become the first brokerage to align itself with Zillow’s new policy. Leo Pareja, CEO of eXp Realty, stated, “This partnership is about delivering value and building trust, two things that matter more than ever in today’s rapidly evolving real estate landscape. By tapping into Zillow’s massive consumer reach, eXp agents are positioned to serve more people and create more opportunity. At the end of the day, this is a strategic move that reflects our relentless commitment to innovation, agent empowerment, and delivering excellence for our clients.”
“It’s simple: sellers want exposure, and buyers deserve access,” said Errol Samuelson, chief industry development officer at Zillow. “When all buyers don’t have the same access to home listings — and are forced to navigate barriers, possible bias and incomplete inventory – it undermines consumer trust and weakens the market. From day one, Zillow has focused on unlocking real estate information for all. Zillow is committed to empowering brokerages and agents who are dedicated to raising the bar for access. This is why we invest in software and tech tools for real estate professionals, and why we stand up policies that move the industry forward – not back.”
I’m a Realtor – at face value I would call this constraint of trade!
I guess that means Zillow won’t be advertising FSBO’s anymore.
ACCORDINT TO AI: Zillow continues to allow listings for For Sale By Owner (FSBO) properties, but it has changed how they are handled and displayed. While Zillow does not explicitly display FSBO listings prominently on the main search results, they are still accessible through the “More” filter. Additionally, Zillow verifies FSBO listings before posting them
We don’t need Zillow but evidently EXP does !
Inventory is low and all we need is the MLS. Ban IDX
You can speak for your own market on inventory. Zillow is saying they’re only posting properties listed by realtors. I don’t see the gripe.
Zillow is no friend of Realtors. Understand their intended purpose and agenda, it is to enrich their site, not that of Licensed Real Estate Agents and their clients.
When Zillow is finished, individuals will be able to make offers and purchases using the site. It’s already there for rentals. If you’re in real estate (I’m a broker) future transactions will be less reliant on agents and brokers as transactions will be more direct from seller to buyer skipping the commissions for a fee.