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Real estate, like politics, is all local. When buyers and sellers are browsing the internet looking for the right agent to guide them through their next transaction, they’re looking for a local real estate market expert. Here are five strategies that will help you claim your spot as the local real estate market expert.

1. Get involved in the community. You may already be involved in your local community. If you are, be sure to share your interests and affiliations on your website. You never know what could spark a conversation or make a prospective buyer pick up the phone and call you.

If you’re not already participating, get involved. Are you interested in local recreation and sports? Have you considered volunteering with Habitat for Humanity or your local Humane Society? Perhaps you’ve always wanted to join the church choir or become a mentor at the local Boys and Girls Club.