Weekly Real Estate News
Source: Real Estate Business —
Having the right social media footprint can help you become the next high-calibre hire recruiters and employers are looking for. Here’s how agents boost their professional profile online, according to an expert.
Zoe Tink, the director of The Recruitment Partners, said one of the first things a recruiter or employer does when a candidate applies for a role nowadays is do a “social media stalk”.
“Your social and digital CV is just as, if not more, important than your paper version in the modern day,” she stated.
She noted that recruiters are screening candidates not just by what’s on their resumé but also by how they behave or interact online.
“We are looking to get a feel of who they are as a person, not just an employee,” she added.
By evaluating an applicant’s online footprint, Ms Tink said that it’s easily discernible for recruiters “if there’s likely to be synergy between employer and employee and if it’s going to be a good match within the team”.
Although an impressive social media presence can give an applicant a leg up, the expert highlighted there’s also a downside to this.
“While social media is a place to connect and engage with friends, it’s also a business, and companies will be looking to see how you conduct yourself online and if your values align with the companies,” she stated.
But Ms Tink pointed out that this online scrutiny goes both ways, with candidates now digitally interviewing employers just as much as recruiters screen applicants online.
“[It’s] a two-way street. Job seekers are looking at company pages and employers through the very same lens, so it’s imperative that the company and employer pages are equally aligned to the values and the type of talent they are looking to attract,” she stated.
