UWM Offers 40-Basis-Point Year-End Pricing Incentive, With Credit and Technology Conditions

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United Wholesale Mortgage is offering a 40-basis-point pricing incentive on eligible loans through December 31, extending the year-end competition for business from independent mortgage brokers.

The Pontiac, Michigan-based wholesale lender announced the promotion November 11. Despite the announcement’s broad reference to “all products,” the offer is conditional: borrowers must have credit scores of at least 700, and the originating broker must use at least one of UWM’s Underwriting+, TRAC+ or Virtual Closing tools. UWM says the incentive covers agency and non-agency products.

What the pricing offer actually covers

Forty basis points equals 0.40% of a loan amount. On a $400,000 mortgage, that is a $1,600 pricing adjustment before accounting for the transaction’s other pricing and costs. It is not necessarily a $1,600 cash payment to a broker or a guaranteed reduction in the borrower’s closing costs. How the incentive appears on a particular loan depends on the lender’s rate sheet, the lock and the broker’s pricing choices.

UWM said the promotion became effective immediately on November 11 and runs through December 31, 2026. The announcement does not say that loans with scores below 700 qualify, and brokers should not interpret “all products” to mean all borrowers. Nor does the public media alert fully specify lock-date rules, extensions, exceptions or whether the incentive can be combined with other offers. Those questions require review of UWM’s broker-facing terms before a loan is quoted.

Participation also carries a workflow requirement. Underwriting+ is the lender’s underwriting service; TRAC+ is its title-related offering; and Virtual Closing is its remote closing process. Brokers that do not use one of those tools should not assume they will receive the adjustment.

Why the offer matters now

Mortgage lenders have used temporary pricing promotions to compete for originations when affordability and purchase activity remain under pressure. For a broker, a 40-basis-point change can affect the comparison among wholesale investors, particularly where borrowers have similar rate and fee options. Yet the final consumer benefit depends on the entire loan estimate, not one promotional line.

UWM has offered several time-limited incentives during 2026, including a 90-basis-point agency-loan offer announced in August and a subsequent extension of its Bullseye 90 pricing program in September. The new year-end campaign has a different stated amount and eligibility conditions; it should not be represented as a continuation of those earlier promotions. UWM’s press-release archive records the earlier announcements.

For borrowers, the practical test is whether a broker can obtain better total pricing after accounting for origination charges, lender credits, third-party expenses and the selected interest rate. A lower quoted rate may involve a different combination of points and credits. Brokers also need to determine whether the required UWM services are appropriate and available for each transaction, rather than choosing a workflow solely to obtain an incentive.

UWM says the program applies to both agency and non-agency loans, a potentially meaningful distinction for borrowers outside standard conforming guidelines. But product-specific underwriting and credit eligibility continue to apply. The promotion does not alter agency eligibility rules or guarantee approval.

As the December 31 deadline approaches, brokers should confirm the controlling eligibility date and current pricing in UWM’s system. UWM’s published product terms specify that the promotion applies to new locks from November 11 through December 31 and excludes Florida Hometown Heroes, CalHFA and Home Sweet Texas loans. The incentive is eligible for Control Your Price, but not its jumbo-loan price match. Brokers should consult UWM’s current product terms alongside the lender’s rate sheet before quoting a transaction.