Tech Trends: Last week I shared with you some tips on how to do email marketing effectively. This week I am going to continue that conversation, but drill down on one email marketing solution that is making headlines and getting some rave reviews.
iContact (https://www.icontact.com/) was founded in 2003, making it one of the earliest email marketing tools. It was the creation of an entrepreneur named Aaron Houghton who sought to build a platform that’ll make it easier for small businesses to engage with their customers. Given its focus on small businesses, affordability is a major selling point for iContact.
In 2012, iContact was acquired by marketing software company Vocus in a $169 million deal. In 2019, Vocus sold iContact to digital media company Ziff Davis, formerly J2 Global. This email marketing platform serves thousands of customers across the globe, including notable ones like Habitat for Humanity and the U.S. National Aeronautics and Space Administration (NASA).
Here’s why I think you should look at iContact:
First, independent sources are giving iContact really good reviews. Business.com named iContact the most scalable email marketing solution of 2023.
“If you want to start with a free email marketing plan and scale up as your audience grows, iContact is an ideal solution,” said Sean Peek, contributing writer at business.com. “The free version of this software allows 500 contacts and up to 2,000 sends per month. We like that it includes all the features you need to get started with email campaigns as you build up your subscriber base.
“iContact includes a drag-and-drop email designer and a comprehensive, professionally designed template library. You can access iContact’s template and stock image library, landing page creation and hosting option, A/B testing capabilities, real-time campaign reporting, API integrations, and automation features on either plan,” pointed out Peek.
Second, iContact has drastically improved its social media game. What do I mean? iContact recently unveiled a new tool that allows users to extend their email marketing to popular social media platforms like Facebook, Instagram, TikTok and Twitter. The new release offers AI-powered tools for creating and posting engaging social media content directly from within iContact. Users can take advantage of pre-designed templates and stock images to customize their content to suit their brand.
Third, iContact is integrated with Salesforce (https://www.salesforce.com/). The iContact for Salesforce App augments your Salesforce email capabilities. The iContact App is best used for sending email to many contacts and leads at one time.
The iContact for Salesforce App is optimized for sending an email message to large numbers of contacts or leads. You will need to add contacts and leads as campaign members, create email templates, and send email to your campaigns. You will perform most of your work within Salesforce, with the exception of creating email templates. Your iContact account includes designer email templates, and stock photography. The iContact email design tools enable you to send professional, and eye-catching communications.
iContact is definitely a good way to stay in contact with your prospects.
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