While the 2026 FIFA World Cup generated a surplus amount of enchanting fan behavior and questionable on-field antics, it also created a significant boost for short-term rental owners in the US host markets.
According to a new data report from Baselane, a real estate banking platform for multi-property investors, the income in the US host markets where short-term renting is broadly permitted surged during the World Cup events by 421% compared with June 2025. The greatest year-over-year spikes came in Miami (+709%), Kansas City (+607%) and Dallas-Fort Worth (+587%).
Markets with moderate restrictions increased 75%, while highly regulated markets including Boston, Los Angeles, and New York City recorded a respectable 18% uptick.
Among the same Baselane STR hosts active both last month and one year before, rental income host markets increased 60% year-over-year. Baselane customers in host markets also saw a 79% increase in short-term rental payouts from May to June.
“The World Cup created a meaningful revenue opportunity for short-term rental owners, but the impact varies dramatically by city,” said Mathias Korder, CEO at Baselane. “The strongest gains are concentrated in markets where visitor demand is high and short-term rental activity is more broadly permitted, while highly regulated cities are seeing a much smaller lift.”
“Major events like the World Cup can create a significant revenue opportunity for short-term rental owners, but local market conditions determine how much of that demand they can actually capture,” Korder added. “That makes financial visibility critical. Owners need to understand not just that revenue increased, but where the gains came from, how costs changed, and whether the lift reflects a one-time event or a longer-term investment opportunity.”
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