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Social media is a blessing and a curse in today’s society. It delivers us any kind of information we are seeking within seconds, it provides us with entertainment, and in some ways makes communication infinitely easier and more complicated simultaneously. And social media gives us an often-needed distraction from our everyday lives, which can be good or bad, depending on how one looks at it.

Social media platforms also have proven to be increasingly popular ways to get more business in the door. This is true for commercial mortgage lenders and brokers, large and small. They can reap the benefits of social media if they implement the correct strategies.