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Sidekick, a generative AI assistant designed for real estate professionals, announced a first-of-its-kind partnership with the San Francisco Association of Realtors (SFAR) to bring the platform’s integrated datasets and workflows to the organization’s more than 4,000 members.

According to the company, Sidekick users can run and create CMA presentations, generate detailed market reports, create and interpret spreadsheets, search the MLS for listings, generate listing descriptions using computer vision, develop marketing strategies and content, and manage their email inbox and calendar through a conversational interface. Sidekick, which launched last November, noted that it was recently honored at the 28th Annual Webby Awards for the Best AI App in the “Product & Service” and “Work & Productivity” categories across all industries.

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“As the AI capital of the world, San Francisco is the ideal place to launch Sidekick to sophisticated realtors, at just the right time,” said Michael Martin, co-founder of Sidekick. “The rise of generative AI is already changing how agents work, and on the heels of anticipated changes to how agents earn commissions, Sidekick will enhance the way agents, teams, and brokerages perform all of the mission critical aspects of supporting their clients and finding new opportunities.”

“Sidekick is a fascinating tool that will give San Francisco real estate professionals a competitive advantage by allowing them to complete their work faster without sacrificing accuracy,” added SFAR Chief Technology Officer Jay Pepper-Martens. “Their novel approach using the latest AI technology to access a sophisticated set of agent tools is not only powerful, but surprisingly fun to use.”

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