Share this article!

loanDepot Inc. (NYSE: LDI) has promoted Alec Hanson to chief marketing officer (CMO).

In his new role, Hanson will be responsible for the development of brand, digital marketing, and organic and digital lead generation campaigns and the company’s originator-led field-level marketing capabilities.

Hanson joined loanDepot in 2011 and was previously senior vice president of production for the West division. During his years with the Irving, California-based company, he authored the book “Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer” and loanDepot’s “Modern Lending Playbook” and also hosted the “Modern Lending” and “The Bright Side” digital newscast. Earlier in his career, he was a vice president and home loan manager at Bank of America.

“Alec is an accomplished leader with an incredible track record and deep knowledge of our business, and I look forward to seeing what he will accomplish in his new role,” said loanDepot Inc. President and CEO Frank Martell. “With his production and sales expertise, he brings a unique and valuable perspective that will help us advance our mission of helping even more families accomplish their financial and homeownership goals as we execute on the pillars of our Vision 2025 plan.”