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The property industry now requires high-quality photographs, floor plans and virtual tours, so the industry for software providers in the space is booming. The whole area was accelerated during the pandemic, when many property viewings migrated from physical to virtual, and this trend has continued to tick upward.

Players in the space include WalnutStonly, Capterra… the list goes on. There is also Matterport, which does virtual tours, but its clients are photographers.

Back in 2020, another player, Giraffe360, raised $4.5 million in a funding round led by LAUNCHub Ventures and Hoxton Ventures.

It has a robotic camera, combined with a subscription service, which enables real estate agents and brokers to generate high-resolution photos of properties, floor plans and virtual tours. The subscription gains the owner access to the camera, AI-based image processing software and cloud storage, and other services.