Source: ATTOM —
Having a well-designed website can often be a key component to a real estate agent’s success. Still, not many agents have the skill set needed to design their own sites from scratch. In light of that, AgentFire is dedicated to providing agents with custom websites and done-for-you marketing products that let agents check branding and positioning off of their to-do list. Behind the scenes, ATTOM is their data partner helping to make it all possible.
Below is a peek into how the two companies work together to provide agents with the tools they need to set themselves apart from the crowd.
Realizing that Most Real Estate Websites Look and Feel the Same
These days, almost all real estate agents have a website. However, those websites can often leave a lot to be desired. Most agents opt for the standard, cookie-cutter website offered by their brokerage or a one-size-fits-all solution that’s included with their CRM system. Unfortunately, both options do little to help set them stand out.
“Most real estate websites don’t really do anything for the agent in terms of branding or, more importantly, helping to establish trust that the agent is an expert in their local market,” says Max Nilsson, General Manager for AgentFire, a web design company specializing in real estate content. “They leave a lot of opportunities on the table.”
According to Nilsson, AgentFire’s founder, Nelson Quest, originally saw his opportunity when he offered to help his father redesign his own real estate website. Quest quickly realized that this niche was rife for improvement and decided to make real estate web design into a career. From there, it was only a short time before AgentFire hit the market.
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