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Backflip, a Dallas-headquartered real estate and fintech platform for fix-and-flip investors, has unveiled My Leads, an AI-enabled property sourcing feature.

According to the company, the platform leverages artificial intelligence to act as a deal analysis assistant for detecting, parsing, and comping properties while alerting users to the most attractive potential investment properties available to them. Properties can either be MLS listed or off-market, and Backflip added that beta testers for My Leads are experiencing 10 hours or more time savings per week.

“The integration of AI technology, when applied thoughtfully and with purpose, has potential to be the catalytic force that reignites the proptech market,” said Josh Ernst, CEO and co-founder of Backflip. “Through My Leads, we have harnessed AI’s capabilities to quickly provide investors with pre-analyzed deals for them to assess and ultimately decide to purchase or not. It’s not only a tool that equips our members with a comprehensive array of data, but also enables them to navigate the competitive and volatile real estate landscape with confidence as they scale their businesses.”

My Leads is currently in beta and available exclusively for Backflip iPhone app and Gmail users nationwide, with plans to expand to Android users in the near future.