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Today, I’d like to delve into a subject that can benefit any business whether it’s retail, office, industrial or any service provider.

I’ll bet that affects lots of my readers. Why? Because we all must use creative ways to secure new business and drive revenue.

For an attorney, that means finding a new client with a legal issue. A plastic injection molding company? A customer in the market for plastic toilet seats must be found. Medical practitioners continue to source new patients. And those of us who sell and lease commercial real estate are on the prowl for an owner with a vacant building in search of a buyer or tenant or a buyer or tenant looking for a business residence. Easy, right?