The Canadian brokerage RARE Real Estate has expanded into the US with the launch of operations in South Florida.
The company has generated over $4.5 billion in sales in just under four years, and it became a household name through the Amazon Prime series “Luxe Listings Toronto” that featured company founders Ryan Rabinovich and Adam Stern with Office Partner Brett Starke.
“We’re thrilled to bring RARE to South Florida because the future of the brokerage business belongs to bold, entrepreneurial agents,” said Stern, who is leading the US expansion. “For years, the top 10% of agents have dominated the industry, yet traditional brokerages have failed to truly reward them in a real way. The old promises—training, support, mentorship and guidance—haven’t changed in decades. It’s time for a model that puts up-and-coming agents and top producers first, creating real financial incentives for the agents driving this industry forward.”
