Tech Trends: As you plan your 2024 outreach strategy, don’t ignore video. Why? According to Brafton (https://www.brafton.com/) video marketing is powerful because it doesn’t take much effort for users to click and watch videos (especially if they’re short), meaning...
Tech Trends: For five weeks in a row mortgage rate have declined. For those in the mortgage business, this is welcome news. But how do you take advantage of this trend to grow your business? Technology can help. Research done by Forbes tells us that whether you’ve...
Tech Trends: Two big events have hit the real estate world recently. First, the National Association of Realtors lost a big lawsuit that could force future changes to how real estate sales are done. Second, interest rates have been declining for five weeks straight....
Tech Trends: As I have stated in prior articles, everyone needs CRM or customer relationship management technology. In a competitive market like the one that exists today, you need to get closer to your customers and earn their business. Millennial environmentalist...
Tech Trends: The key to thriving in any market is to differentiate. You must be better when compared to the guy next door. The way to do that is to become a true trusted advisor. A trusted advisor is “an individual or a company that works collaboratively with their...
With interest rates still way above 7%, business is hard to come by. That’s where technology can help. Since 2007, MonitorBase (www.monitorbase.com) has been a leader in borrower retention technology. The company uses predictive analytics, credit monitoring and...
