Tech Trends: I use iContact to reach my audience. I send out an e-mail every workday to over 80,000 people. Outreach is important. But it’s not about the size of your database or the number of e-mails that you send, it’s about so much more. Here are some things that...
Tech Trends: As I mentioned a few columns back, I just started using Instagram to try and grow my business. Why? Although Facebook and TikTok remain the absolute leaders in the social media space, with 2.7 billion and 1.9 billion users in 2023, Instagram brings far...
A few weeks back I wrote about the power of using video in your marketing strategy. I hope that I made a compelling case. Today, I want to further this conversation by emphasizing that you need to have a YouTube presence. Why? Here’s why: Oberlo reports that according...
Last week I discussed Instagram, so I think it’s only proper to talk about another Meta offering, namely Facebook. Data suggests that every small business can benefit from a Facebook presence. With over 2.91 billion monthly users, Facebook gives small businesses many...
Don’t be like me – get on Instagram now if you aren’t on it already. You are probably thinking: Instagram is one of the world’s top social platforms, but just how many people use Instagram today? According to statistics from Data Reportal, “based on its global...
Most mortgage transactions start online these days. What does that mean? You need a great point-of-sale (POS) system to be competitive. But what makes a POS truly great? First, a good POS should grow with you. For example, Maxwell (https://himaxwell.com/) launched...
