Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), has launched a partnership with The Institute for Luxury Home Marketing.
According to the companies, this new partnership association will provide Century 21 agents with access to The Institute’s courses, as well as exclusive Institute Member Benefits including local luxury market reports and marketing tools.
The new partners have also launched a co-branded quarterly report that provides market data designed to provide affluent buyers and sellers with information on the luxury real estate market. For the inaugural report covering the first quarter, the data found the inventory of luxury single-family homes was up by 26.3% year-over-year and up by 27.3% for condominiums and townhomes.
“The idea of luxury real estate continues to evolve for today’s affluent buyers – it is not limited to a specific price point, but more of a mindset and lifestyle they are looking to attain,” said Tori Keichinger, vice president and head of marketing for Century 21 Real Estate LLC. “Understanding the trends that shape this sector will be key to helping agents guide clients to make informed decisions along their real estate journeys. We couldn’t think of a more perfect collaborator than The Institute for Luxury Home Marketing to help agents affiliated with the Century 21 brand do just that as they continue to expand their businesses into the luxury sector.”
“We are very excited to forge this new relationship with the CENTURY 21 brand. Not only are they providing their affiliated agents access to the latest data on the luxury market, but we’ll be working together to provide them with The Institute’s best-in-class courses and luxury agent tools, all delivered by Century 21 network leaders,” said Diana Weir, head of The Institute.
