Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), has announced a new multiyear partnership with Major League Soccer (MLS).
In this partnership, Century 21 will serve as the Official Real Estate Services Partner of MLS, the MLS All-Star Game, and the MLS Cup presented by Audi. Century 21’s brand will be featured in the national broadcasts on MLS Season Pass, and it will also be part of in-stadium promotions and on-site MLS milestone events. The partnership will also include a series of activations for the Century 21 brand throughout the season, including premium ticket and hospitality opportunities at MLS matches across North America.
“We are thrilled to kick off this partnership with Major League Soccer,” says Tori Keichinger, vice president and head of marketing at Century 21 Real Estate LLC. “One of our core missions as a brand is to create impactful connections with the communities agents affiliated with the Century 21 brand serve every day. This collaboration allows us to connect directly with the diverse and passionate MLS fanbase to enhance our brand’s visibility and loyalty and further solidify the Century 21 brand’s position as the most respected and the most recognized name in real estate.”
