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Big Purple Dot (BPD), a provider of customer relationship management (CRM) and recruiting solutions for the mortgage and real estate industries, has announced the integration of ChatGPT into its CRM ecosystem. Big Purple Dot now offers its clients an advanced conversational AI solution that leverages natural language processing (NLP) to interact with their clients easily and efficiently and streamline their sales processes, resulting in a significant improvement in customer satisfaction, lead generation, and operational efficiency, the company says.


ChatGPT is an advanced conversational artificial intelligence (AI) model by OpenAI that uses NLP to understand and respond to user inquiries in real-time. By integrating ChatGPT into its CRM ecosystem, Big Purple Dot empowers its customers to deliver a seamless conversational experience that allows them to interact with their leads and customers in a more natural and intuitive way. 


“We are excited to be one of the first CRM’s in the mortgage and real estate industry to integrate with ChatGPT,” said Roxana Davidoff, CEO and Founder of Big Purple Dot. “The integration of ChatGPT with our CRM platform will revolutionize the way loan officers, real estate agents, and recruiters communicate with their clients. With natural language processing capabilities, our users can provide quick, accurate responses to clients, freeing up more time to focus on building relationships and closing more deals.”


The integration of ChatGPT with Big Purple Dot’s CRM platform is now available for all Big Purple Dot clients, including beta clients on the BPD Recruit platform (the official release date is set for April 30th, 2023).