News out of London is that Web developers are hoping to strike it rich in real estate by connecting properties developed in Metaverse with real world cities. nChain, a developer of Web3 and Blockchain technologies, has formed a strategic alliance with Transmira Inc. to develop what it says will be world-class metaverse solutions. Transmira is the developer of Omniscape™, a metaverse platform that aims to replicate real world places. nChain will take an equity stake in Transmira to develop the wider ecosystem.
“We are excited to join forces with Transmira and develop disruptive products and services for the first and only global-scale metaverse based on the real world,” said Christen Ager-Hanssen, Group CEO of nChain. “The applications for city-scale digital twins in nearly every industry are staggering, and Transmira’s virtual goods technology will be the basis for true Web3 commerce in the Metaverse. While there are many social VR and novelty AR ventures in the market, we believe that Transmira is the only one with the vision, expertise, and capability to create a world-changing Metaverse.”
The companies say that their combined technology will allow for highly realistic stadiums and arenas in 3D cities that are fully interactive, secure and explorable by fans, driving engagement and commerce with digital communities beyond Web2 barriers.
Robert Rice, CEO of Transmira commented that “While the industry at large is more concerned with cryptocurrency and novelty NFTs, the key to realizing the full potential and power of the Metaverse is blockchain as a fundamental requirement for data integrity and trusted commerce. nChain is the provider for the only scalable blockchain technology, and this alliance gives us deep access to that expertise, as well as a partner that will expand our capabilities and reach into the global markets. We are also excited to welcome Christen Ager-Hanssen to our Board of Directors. His incredible business savvy and decades of success in global business will be an invaluable asset to our team.”
This is not the first time big technology firms have tried to capitalize on the allure of virtual worlds. In 2001, Linden Labs launched Second Life with significant fanfare. It did not meet expectations. Metaverse is backed by Facebook owner Meta.
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