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For Mahala Landin—managing partner/broker in charge at The Rachel Kendall Team in Raleigh, North Carolina—consistency and balance are key when it comes to creating a powerful digital presence. Another component that can’t be overlooked, according to Landin, is the team’s partnership with BoomTown—a leading sales and marketing platform for real estate professionals.

“BoomTown takes a lot of the thought out of the strategy surrounding digital media so that we can focus more on organic lead acquisition and brand recognition,” says Landin, who partnered with BoomTown back in 2014.